Late July
Concept Study || Chapter 1: Full Custom Branding || Industry: Skincare
All branding mini packages include:
- Primary Logo — The main visual that people will associate with your brand.
- Submark — Simplified version of your primary logo designed for small spaces like social media profile pictures or stickers.
- Color Palette — A carefully selected group of cohesive colors with specific codes (HEX, RGB, CMYK) to represent your brand across digital and print.
- Brand Patterns — Patterns that reflect your brand, sometimes including icons or your primary logo. Brand patterns are often used for website backgrounds, slide decks, gift wrapping tissue paper, or social media.
- Typography — One to two fonts that align with your brand vibe allowing you to bring your brand to life, even in written communication.
- Icons — Custom brand-aligned graphics that can highlight services or features on your website, social media accounts, or marketing materials.
Key traits: Trendy, modern, warm
Late July is an aesthetic sunscreen and skincare brand all about endless summers. Late July merges clean ingredients with a warm, sun-kissed lifestyle while moving away from clinical, white pharmacy bottles. Plum summer sunsets and rich yellows and oranges like golden sand come together to bring warmth to the minimalist, premium logo suite I created for this concept brief. I created a modern feel in the logo with an all-caps, sans-serif font. The font choice also evokes feelings of a brand that is premium, sleek, clean, and minimalist. This paradoxically warm but modern logo reminds me of sunsets in Late July.
