Poco a Poco
Concept Study || Chapter 1: Full Custom Branding || Industry: Food & Beverage
Primary Logo
Secondary Logo
Submark
Logomark
Brand Pattern
Concept Study: The Branding Mini Deliverables
All branding mini packages include:
- Primary Logo — The main visual that people will associate with your brand.
- Submark — Simplified version of your primary logo designed for small spaces like social media profile pictures or stickers.
- Color Palette — A carefully selected group of cohesive colors with specific codes (HEX, RGB, CMYK) to represent your brand across digital and print.
- Brand Patterns — Patterns that reflect your brand, sometimes including icons or your primary logo. Brand patterns are often used for website backgrounds, slide decks, gift wrapping tissue paper, or social media.
- Typography — One to two fonts that align with your brand vibe allowing you to bring your brand to life, even in written communication.
- Icons — Custom brand-aligned graphics that can highlight services or features on your website, social media accounts, or marketing materials.
Concept Study: The Strategy for Food and Beverage Branding
Key traits: Authentic, rustic, welcoming, vibrant
Poco a Poco is a Venezuelan food truck focused on authentic street food and traditional flavors. The truck offers a vibrant selection of freshly made arepas and local dishes. The brand feels welcoming with a feel-good atmosphere. The brand’s keywords are authentic, welcoming, vibrant, and rustic. The concept brief called for a warm, authentic, vibrant, and rustic welcoming brand suite for the Poco a Poco food truck. I created a cohesive logo suite that is rustic and welcoming without feeling dated.
