10% Hometown Discount for DFW & Southeast Texas small businesses and local communities
The Table of Contents of My Studio
Whether you’re a small business owner or a leader of a community-focused club, I acknowledge and respect the real heart and commitment you bring to your local community. I can work with you to bring your passion to a digital space.
Explore my services below to learn how.
The Novel: Complete Brand Launch
Price starting at $5,700
10% Hometown Discount for DFW & Southeast Texas small businesses and local communities
Includes marketing strategy + SEO copy optimization + custom branding design + custom website design
Includes the development (for new brands) or a strategic audit (for established brands) of the following:
- Mission — A statement defining your purpose.
- Tagline — A concise phrase that shares exactly what your brand is about.
- Vision — A statement defining the long-term goals of your business.
- Brand Voice — A consistent tone of communication to ensure that your business is unified across all platforms.
- Competitor Analysis & Market Position — A close look at your industry to identify the best ways for your brand to stand out and develop a unique space in the market.
- Keyword Research— The process of finding the words and phrases specific to your industry that your customers use.
- SEO Copy Optimization — The process of optimizing your website copy with high-volume, low-competition keywords.
- PDF Brand Guidelines — A comprehensive digital guide of your core business principles that you can easily reference when needed.
I’d also like to mention that I hand-draw mascots if that fits your vibe! Please view my “Custom Mascot Illustration” service in my “Additional Services” menu to learn more about mascots, if you’re interested.
My branding design services include:
- Primary Logo — The main visual that people will associate with your brand.
- Secondary Logo — An alternative layout of your primary logo that is often horizontal or stacked. This gives you another option to fit in spaces that your primary logo may not, like on mugs or a letterhead.
- Submark — Simplified version of your primary and/or secondary logos designed for small spaces like social media profile pictures or stickers.
- Logomark — A standalone graphic or icon that presents your brand without any text. It’s designed for small spaces like social media profile pictures or stickers.
- Color Palette — A carefully selected group of cohesive colors with specific codes (HEX, RGB, CMYK) to represent your brand across digital and print.
- Brand Patterns — 1-2 patterns that reflect your brand, sometimes including icons or your primary logo. Brand patterns are often used for website backgrounds, slide decks, gift wrapping tissue paper, or social media.
- Typography Suite — A selection of one to two fonts (heading & body) that align with your brand vibe.
- Brand Style Guide — A PDF explaining the best ways to use your logos, colors, and fonts so that everything stays consistent.
- Icons — Custom brand-aligned graphics that can highlight services or features on your website, social media accounts, or marketing materials.
- File Including All Items Listed Above — A Google Drive folder containing every asset in various formats.
My custom website design services include:
- Custom Website — A website built specifically for your brand, designed for you based on your needs and brand.
- Intentional SEO Copy Optimization — Implementation of your Phase One copy into custom web headers and body text. I weave your brand voice and high-value keywords into the site for a cohesive, search-friendly user experience.
- Mobile Optimization — Ensuring your website functions correctly and looks good on mobile devices and tablets, not just desktop computers.
- Stock Image Curation (if photos are not provided) — Carefully selected, high-quality, professional photography that aligns with your brand if you don’t have custom brand photos.
- Meta Descriptions — The preview text that appears under your website link in Google searches. This preview encourages people to click to learn more.
- Image Optimization — Usage of WebP images and resizing and compressing photos without compromising quality to ensure they look crisp without slowing down your website’s loading speed.
- Image Alt-Text — Descriptive text for all images to improve accessibility for visually impaired users. This also boosts SEO rankings.
- Standard Privacy Shield — Professional installation of Cookie Consent and Google Analytics 4 to ensure your business stays compliant with US and Global privacy standards.
- Strategic Legal Integration — As a Termageddon Agency Partner, I can provide specialized setup for your site’s legal framework. If you purchase your annual compliance license through Termageddon, I handle the technical installation of the policies that automatically update as privacy laws change, protecting your business from potential liabilities.
- Post-Launch Mockups for Social Media — Custom-styled video and static mockups for both laptop and mobile views, providing you with professional content to announce your new website across all social platforms.
- Post-Launch Video Walk-Through — A video tutorial for you showing you exactly how to navigate and update your new website with total confidence.
- A 30-Day Performance Audit — A close look at stats 30 days after the launch of your new site. Stats include data from SEMRush and Google Search Console.
My Local SEO & Business Optimization services for (both physical and virtual) small business includes:
- Search-Ready Technical Launch —I manually submit your sitemap to Google Search Console for fast indexing, skipping weeks of waiting for Google, so people can find you naturally.
- City-Specific Landing Pages & Multi-Location Scalability —I develop and optimize high-converting, dedicated pages for each of your business locations to capture neighborhood-specific search traffic.
- Advanced JSON-LD Schema & Rich Result Optimization— I write and embed custom technical code that communicates your specific location details, phone number, and hours directly to Google.
- Google Search Console Integration— I manage the manual indexing process and sitemap submission to ensure your new locations are searchable within days, not weeks.
- Interactive Map & Geo-Tagging— I integrate responsive Google Maps and localized content landmarks to anchor your brand in its local service area.
“Professional, welcoming, and beautifully designed.”
“I cannot say enough good things about working with Kirstie. She took my vision and turned it into something even better than I imagined. She took the time to really understand my brand, what I wanted to convey, and the feeling I hoped people would have when visiting my website.
She was incredibly creative, detail-oriented, patient, and easy to work with throughout the entire process. Starting a business comes with a million decisions, and having someone who could guide me through the website process while bringing such a thoughtful eye and expertise was invaluable.
The final website and branding feels so much like me and my business — professional, welcoming, and beautifully designed. I am so grateful for all of the time, care, and creativity she put into this project. I would recommend Kirstie to anyone looking for a talented designer who truly listens and cares about creating something special.
★ ★ ★ ★ ★
Dr. Vargas, Marigold Pediatrics
Chapter 1: Full Custom Branding
Price starting at $2,265
10% Hometown Discount for DFW & Southeast Texas small businesses and local communities
Includes marketing strategy + custom branding design for small businesses and local communities
Includes the development (for new brands) or a strategic alignment audit (for established brands) of the following:
- Mission — A statement defining your purpose.
- Tagline — A concise phrase that shares exactly what your brand is about.
- Vision — A statement defining the long-term goals of your business.
- Brand Voice — A consistent tone of communication to ensure that your business is unified across all platforms.
- Competitor Analysis & Market Position — A close look at your industry to identify the best ways for your brand to stand out and develop a unique space in the market.
- PDF Brand Guidelines — A comprehensive digital guide of your core business principles that you can easily reference when needed.
I also hand-draw mascots if that fits your vibe! Learn more about my mascot service here.
My branding design services include:
- Primary Logo — The main visual that people will associate with your brand.
- Secondary Logo — An alternative layout of your primary logo that is often horizontal or stacked. This gives you another option to fit in spaces that your primary logo may not, like on mugs or a letterhead.
- Submark — Simplified version of your primary and/or secondary logos designed for small spaces like social media profile pictures or stickers.
- Logomark — A standalone graphic or icon that presents your brand without any text. It’s designed for small spaces like social media profile pictures or stickers.
- Color Palette — A carefully selected group of cohesive colors with specific codes (HEX, RGB, CMYK) to represent your brand across digital and print.
- Brand Patterns — 1-2 patterns that reflect your brand, sometimes including icons or your primary logo. Brand patterns are often used for website backgrounds, slide decks, gift wrapping tissue paper, or social media.
- Typography Suite — A selection of one to two fonts (heading & body) that align with your brand vibe.
- Brand Style Guide — A PDF explaining the best ways to use your logos, colors, and fonts so that everything stays consistent.
- Icons — Custom brand-aligned graphics that can highlight services or features on your website, social media accounts, or marketing materials.
- File Including All Items Listed Above — A folder containing every asset in various formats.
“Yoda would have loved these”
“As Yoda said, ‘Do or do not, there is no try.’ And Kirstie Kibbe Design really did it. I love my new, retro-inspired logo and already had t-shirts printed…. Yoda would have loved these Porter’s Fence Co. logos.”
★ ★ ★ ★ ★
Kevin K., Porter’s Fence Co.
Chapter 2: Custom Website
Price starting at $3,970
10% Hometown Discount for DFW & Southeast Texas small businesses and local communities
Includes marketing strategy + SEO copy optimization + custom website design
Includes the development (for new brands) or a strategic alignment audit (for established brands) of the following:
- Mission — A statement defining your purpose.
- Tagline — A concise phrase that shares exactly what your brand is about.
- Vision — A statement defining the long-term goals of your business.
- Brand Voice — A consistent tone of communication to ensure that your business is unified across all platforms.
- Competitor Analysis & Market Position — A close look at your industry to identify the best ways for your brand to stand out and develop a unique space in the market.
- Keyword Research— The process of finding the words and phrases specific to your industry that your customers use.
- SEO Copy Optimization — The process of optimizing your website copy with high-volume, low-competition keywords.
- PDF Brand Guidelines — A comprehensive digital guide of your core business principles that you can easily reference when needed.
My custom website design services include:
- Custom Website — A website built specifically for your brand, designed for you based on your needs and business.
- Intentional SEO Copy Optimization — Implementation of your Phase One copy into custom web headers and body text. I weave your brand voice and high-value keywords into every section of the site for a cohesive, search-friendly user experience.
- Mobile Optimization — Ensuring your website functions correctly and looks good on mobile devices and tablets, not just desktop computers.
- Stock Image Curation (if photos are not provided) — Carefully selected, high-quality, professional photography that aligns with your brand if you don’t have custom brand photos.
- Meta Descriptions — The preview text that appears under your website link in Google searches. This preview encourages people to click to learn more.
- Image Optimization — Usage of WebP images and resizing and compressing photos without compromising quality to ensure they look crisp without slowing down your website’s loading speed.
- Image Alt-Text — Descriptive text for all images to improve accessibility for visually impaired users. This also boosts SEO rankings.
- Standard Privacy Shield — Professional installation of Cookie Consent and Google Analytics 4 to ensure your business stays compliant with US and Global privacy standards.
- Strategic Legal Integration — As a Termageddon Agency Partner, I can provide specialized setup for your site’s legal framework. If you purchase your annual compliance license through Termageddon, I handle the technical installation of the policies that automatically update as privacy laws change, protecting your business from potential liabilities.
- Post-Launch Mockups for Social Media — Custom-styled video and static mockups for both laptop and mobile views, providing you with professional content to announce your new website across all social platforms.
- Post-Launch Video Walk-Through — A video tutorial for you showing you exactly how to navigate and update your new website with total confidence.
- A 30-Day Performance Audit — A close look at stats 30 days after the launch of your new site. Stats include data from SEMRush and Google Search Console.
My Local SEO & Business Optimization services for (both physical and virtual) small business includes:
- Search-Ready Technical Launch —I manually submit your sitemap to Google Search Console for fast indexing, skipping weeks of waiting for Google, so people can find you naturally.
- City-Specific Landing Pages & Multi-Location Scalability —I develop and optimize high-converting, dedicated pages for each of your business locations to capture neighborhood-specific search traffic.
- Advanced JSON-LD Schema & Rich Result Optimization— I write and embed custom technical code that communicates your specific location details, phone number, and hours directly to Google.
- Google Search Console Integration— I manage the manual indexing process and sitemap submission to ensure your new locations are searchable within days, not weeks.
- Interactive Map & Geo-Tagging— I integrate responsive Google Maps and localized content landmarks to anchor your brand in its local service area.
Website Care Plan || Note on E-Commerce & Membership Sites: Because digital stores and membership platforms require more frequent security patching, database optimization, and transaction testing, care plans for these sites typically include an additional fee. Please see my additional services for more information on this!
“She kept my website on-brand, modern, and unique.”
“I run two small businesses, a masonry company and a custom home building company. Kirstie built a website for my Northwood Homes website. She used the logo suite I had developed before partnering with her for the website and she kept my website on-brand, modern, and unique.”
★ ★ ★ ★ ★
Oscar H., Northwood Homes
Custom Mascot Illustration
Price starting at $620
10% Hometown Discount for DFW & Southeast Texas small businesses and local communities
Includes custom, hand-drawn character in 2 variations
This includes one custom character in two distinct variations. You can choose between two different poses, two facial expressions, or a combination of both to ensure your mascot has the perfect personality for your brand.
Based on the Custom Mascot Deep Dive, I will develop one character in two variations with the feel and personality that aligns with your brand, including potential facial expressions or stances.
After the character development phase is complete, I will then begin sketching the character. I typically begin my sketches in a journal with a pencil and then digitally trace my sketch on my iPad. I submit sketches to you for review before I move on to digitally tracing the sketch.
After the client approves the sketches and I’ve digitized the character with my iPad, I will work on creating vector files in Adobe Illustrator. The final files will include black and white and colorized versions of the final mascot in both poses.
The final files will be added to the private Notion client portal for download.
For branding clients: I can integrate your custom mascot into your logo suite, whether you are a Full Branding or Branding Mini client. Please note that the Custom Mascot Suite is a separate investment and is not included in the base price of branding packages.
Note: I do not draw mascots that perpetuate hateful or harmful messages. My mascots are typically drawn with retro-inspired features. Please see my portfolio to see my drawing style!
“Favorite hat ever!”
“Kirstie worked on my small business logo. She did an excellent job on that so I then asked her to help me with a website for another small business of mine and a logo for my 2026 golf invitational. I put the custom mascot on hats for the guys in my golf group for the 2026 golf invitational. The group said, and I quote, “Favorite hat ever!” – love the logos and looking forward to seeing my second small business’s website come together.”
★ ★ ★ ★ ★
Oscar H.
Additional services
I also hand-draw mascots if that fits your vibe! Learn more about my mascot service here.
My branding mini package includes:
- Primary Logo — The main visual that people will associate with your brand.
- Submark — Simplified version of your primary logo designed for small spaces like social media profile pictures or stickers.
- Mini Color Palette — A carefully selected group of cohesive colors with specific codes (HEX, RGB, CMYK) to represent your brand across digital and print.
- Brand Pattern — One pattern that reflects your brand, sometimes including icons or your primary logo. Brand patterns are often used for website backgrounds, slide decks, gift wrapping tissue paper, or social media.
- Typography Suite — A selection of one to two fonts (heading & body) that align with your brand vibe.
- Brand Cheat Sheet — A one-page PDF explaining the best ways to use your logo, colors, and fonts so that everything stays consistent.
- File Including All Items Listed Above — A folder containing every asset in various formats.
While my primary packages focus on full web and logo builds, I take on custom updates and branding refreshes on a project-by-project basis. If your project is very robust and extensive, I might suggest my Chapter 1: Full Custom Branding package or my Chapter 2: Custom Website package.
Exclusive to Chapter 1: Full Custom Branding or The Novel: Complete Brand Launch clients. Build your custom collateral suite by selecting any of the items that will help you grow the story of your brand!
Digital Assets:
- 12 Social Media Templates — A set of custom-designed, editable templates (including 6 1080 x 1350 pixels and 6 1080 x 1920 pixels) to ensure your brand’s visual storytelling remains consistent and engaging across all social platforms. $450
- Professional Email Signatures — Two polished, branded signatures that establishes authority and ensures a cohesive brand experience with every email you send. $150
- Email Header Suite — A collection of strategically branded banners (e.g., Welcome, Newsletter, and Announcements) to elevate your email marketing and foster instant brand recognition in the inbox. $250
Strategic Collateral Assets:
- Podcast Title & Episode Cover Template — A podcast image and flexible template that ensures your podcast looks as professional as it sounds. $250
Depending on the type of services offered, some small businesses need more robust features on their website, including additional pages, E-Commerce, or booking functionality.
- Additional Pages — (~$200+) Integration of each additional page over the standard pages included in the base price of my website packages.
- Team-Based Direct Contact Booking — (~$250 base price plus $30 per team member) Integration of “Text to Book” or “Call to Book” functionality to provide seamless access to contact points for your customers. Ideal for barbershops, salons, real estate agencies, and other team-focused industries..
- Advanced Booking — (~$800+) Full installation and testing of specific scheduling software, like Square or Booksy, to automate your entire appointment workflow,reducing administrative overhead and no-shows.
- E-Commerce — (~$1,000+) Implementation of a secure digital storefront with product configuration and payment processing.
- Membership Portals — (~2,000+) Setup of gated, secure content areas designed to deliver exclusive resources, courses, or community features to your registered members.
To ensure your site is optimized, safe, speedy, and running well, I offer an essential website care plan including the items below. This is a package service and items can’t be removed for a discount.
- Technical Performance & Security —Including regular software updates and security monitoring to ensure your website stays fast, secure, and protected.
- Cloud-Based Backups — Offsite backups performed regularly to ensure your business data is always safe and can be restored instantly if needed.
- Monthly Analytics Reporting — Monthly SEO Performance Review consisting of data from SEMRush and Google Analytics to examine fluctuations in traffic website and recommendations to counteract dips in traffic.
The Strategic Website Care Plan is an excellent option for organization leaders or business owners who have robust website maintenance needs. This is a package service and items can’t be removed for a discount.
- Technical Performance & Security —Including regular software updates and security monitoring to ensure your website stays fast, secure, and protected.
- Cloud-Based Backups — Offsite backups performed regularly to ensure your business data is always safe and can be restored instantly if needed.
- Monthly Analytics Reporting — Monthly SEO Performance Review consisting of data from SEMRush and Google Analytics to examine fluctuations in traffic website and recommendations to counteract dips in traffic.
- Quarterly Analytics Content Updates — Quarterly review and update of high-ranking, optimized keywords found in Google Keyword Planner and SEMRush.
- Priority Support & Content Updates — 1-2 hours each month for design tweaks, text updates, or marketing adjustments (including seasonal sales, etc.) as your business evolves.
