Skeltch
Concept Study || Chapter 1: Full Custom Branding || Industry: Stationery & Paper Products
All branding mini packages include:
- Primary Logo — The main visual that people will associate with your brand.
- Submark — Simplified version of your primary logo designed for small spaces like social media profile pictures or stickers.
- Color Palette — A carefully selected group of cohesive colors with specific codes (HEX, RGB, CMYK) to represent your brand across digital and print.
- Brand Patterns — Patterns that reflect your brand, sometimes including icons or your primary logo. Brand patterns are often used for website backgrounds, slide decks, gift wrapping tissue paper, or social media.
- Typography — One to two fonts that align with your brand vibe allowing you to bring your brand to life, even in written communication.
- Icons — Custom brand-aligned graphics that can highlight services or features on your website, social media accounts, or marketing materials.
Key traits: Analog, raw, practical, authentic
Skeltch is a contemporary stationery brand built on the raw, tactile beauty of analog tools. Skeltch creates premium notebooks for purists. They believe in the power of pen on paper and strictly commit to real human artistry. As far as my logo thought process, a strong, thick serif font signals luxury, quality, and classic heritage. The lowercase letters create a warmth and friendliness to counteract any imposing authoritativeness that the thick serif font might signal. An all-caps sans-serif tagline sits in juxtaposition to the business name, creating interest and balance. I created a custom raw paper edge on the stems of the k, l, and h. This is a playful, tactile, subtle nod to the stationery industry. Overall, I feel I created a logo suite that is a slightly paradoxical, raw yet luxurious brand identity with a deliberate, subtle tactile feel.
